"It’s not a copy of the past. It’s an evolution of the form."

/Freddie

This is the beginning of a new chapter for Söner, the creation of our first ever classic Tank Watch.
A watch born from proportion, angles, and precision.

A watch that unites 1920s Art Deco elegance, the clean lines of modern Swedish design, and the precision of Swiss heritage.

For the first time, you’ll be able to follow the entire journey, from 3d renderings to the final launch. Every design choice, every prototype, every challenge will be documented in a 12-episode YouTube series that I’ll update here as the project unfolds.

Watch the introduction videos at the bottom of this page!

Inspired by Roman Emperors

Each model in the collection will carry the name of a Roman emperor and war lords, a tribute to order, ambition, and endurance. These names remind us that true design, like true leadership, comes from vision and discipline. Every watch in this series will carry that spirit in its geometry.

The dial options will be: Silver, black and white

The Launch

The Söner Classic Tank is now open for pre-order.

On this page, you have two options.

1. You can secure one of the very first pieces ever produced and lock in the lowest price this model will be offered at. Note! You will be asked to chose dial color and straps in October of 2026!

2. You can join the VIP list to follow the project closely and receive priority access ahead of the public release, including an invitation to an exclusive pre-launch event.

The official launch is scheduled for September 2026. Delivery timing makes it an ideal piece for a Christmas present, whether for yourself or a loved one.

If you want to be among the first, pre-order now or sign up below. You will receive ongoing project updates, new episode releases, and all launch details as they are announced.

/Freddie Palmgren
Founder & CEO

info@sonerwatches.com

The Söner Tank Watch</br>Pre-order